Responsibilities
- Work closely with Product Marketing Manager to define product positioning and messaging based on market requirements to drive adoption and retention
- Plan the launch of the product and manage its cross-functional execution
- Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.) and product roadmap and track its status, ensuring that these are carried out efficiently
- Utilize various marketing channels (e.g. LinkedIn, social media, brochures, etc.) and formulate compelling messages to push the sales of the product
- Conduct marketing-related research, which includes research on current market conditions (problem, demand, sizing, etc.) and competitor information
- Monitor and analyze product performance and usage, and generate accurate reports and win / loss analysis based on consolidated data
Qualifications
- Candidate must possess at least a Bachelor’s/College degree
- With at least 1 year work experience in product marketing and product management
- Must have an ownership and take charge personality but also possess a strong teamwork ethic
- Must have a global perspective and be able to work in a cross-cultural environment
- Able to work under pressure in a fast-moving and high-growth environment
- Self-driven, high initiative, and results-oriented
- Excellent written and verbal communication and presentation skills
- Aggressive, analytical, and collaborative
- Good grasp on the industry’s development and trends
- Must have a business/entrepreneurial mindset
- Customer-oriented
Hiring Condition: Successful completion of background checking will be required as a condition of hire.